Defining and Presenting Value Propositions in a Competitive Market

As marketing professionals, defining a strong value proposition for any product or service is one of the most difficult professional tasks we face. It requires a great deal of thought and the ability to truly put yourself in the customers’ place, intellectually taking on their problems and needs as your own. But what if you are responsible for creating a unique, differentiated value proposition for an industry that is highly competitive, as where product and service differentiation is truly in the details?

Say, for example, you work for a company that sells high-end, industrial coffeemakers. How do you figure out what truly differentiates one coffeemaker from another in the mind of a barista or Italian restaurant owner, and then wrap it up into a nice, succinct sentence? First, let’s define the characteristics of a strong value proposition:

  • Differentiation between your product and that of the competitor. What makes your product, or the way in which your product is sold, maintained, etc, different from all your competitors?
  • That which is not differentiated from your major competitors must be equal to competitor’s claims.
  • A particular solution or aspect of your product must take center stage as better than any competitor.

That said, you must now put significant thought into the synergy or intersection of those basic principles of a strong value proposition and the value-added aspects of your coffeemaker product as perceived by your customers. In the eye of your customer, what is different from one coffeemaker to another? Fastest brewing times? Best quality bean grinders? Easiest to clean? Least expensive to maintain? Whatever the differentiators may be, find them as they apply to your product and flaunt them!

Now, highlight the fact that all the products you sell match any of your competitors in terms of price (or at least the price one might pay for the same quality as you are offering), reliability, durability, etc.

And last but not least, what is the one true stand-out quality that makes your coffeemakers—or the way in which you sell them and treat your customer—the best choice? Do you offer the best warranty terms? Do the brands that have the best longevity in the business? Do you offer the quickest repair turnaround times, or onsite repair technicians? Perhaps your delivery times on orders are the fastest in the industry? Whatever it may be, make sure this is clearly stated for your customer front and center!

So, what might a well-structured value proposition for a commercial coffeemaker sales organization look like? “We sell the highest quality, longest-lasting coffeemakers at low prices, assuring you get the coffeemaker that best suits your needs as quickly as possible.”

Marketing BasicsWhat if you have followed these guidelines and your value proposition is not unique, or does not draw in clients? The value proposition must highlight your competitive edge. Perhaps you missed it? Ask your coworkers and your customers what makes your coffeemaker, organization, service, etc. unique in their eyes and go back to the drawing board.

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Posted in Propositions

Correct use of Color, Tones, and Contrast

A color used on a website actually contributes TWO visual elements: hue (or pure color) and the tone (used loosely to mean tint, and shade). Harmony between different hues can be somewhat subjective. Even though there are a multitude of guides that suggest color schemes using color patterns such as analogous, complementary, monochromatic, ultimately the choice resides on the taste of the site owner and/or designer. On the other hand, the tone, tint and shade of the colors used either render a website readable or not. The difference in the degree of light (meaning tone, tint and shade) between colors is called color contrast. Contrast (noun) is defined on Dictionary.com as the striking exhibition of unlikeness. In order to create a readable, legible website the designer must create a contrast between background elements and foreground elements. Contrast is most important when the foreground element contains text.

A Case Study: Coffee Makers Etc. (http://www.coffeemakersetc.com/)


Coffee Makers Etc’s website uses primary colors (gray, red, white, and blue). The design has no gradients, color variations or tone, textures, or patterns. The background is white. The text is black, white and red. Coffee Makers Etc’s website color scheme looks like this:

Clearly the website uses a very basic color scheme. A website can be functional even if the colors are not the most appealing. However, if important elements are hard to read or imposing on the eye, then site traffic will suffer. Color, and most importantly tone, can determine readability. And the key to readability is to create CONTRAST between two overlapping colors. Strong Contrast Insures Legibility. Make sure the contrast between the light color and dark color is strong.

The best way to test the contrast of two colors is to put them together. Create a block with text. Choose one color for text and the other for the background. Create another block that shows the two colors in ‘grayscale.’ Grayscale removes color while retaining the color’s tone. The example compares a yellow and light blue. The yellow is hard to read and even harder in grayscale, meaning it is illegible. If visitors must hurt their eyes to read the text on a website, guaranteed they’ll go somewhere else.

Below is a screen shot of Coffee Makers Etc’s website http://www.coffeemakersetc.com/with the areas with poor contrast circled in green.

Let’s test the circled areas using the contrast test described above:

The company name starts off somewhat legible then becomes completely invisible by the time it gets to the Etc. The company name is VERY important and should just ‘pass’ the contrast test. Both images of the logo (color and grayscale) should display the company name clearly and boldly.

The grayscale image shows that the red bar with text does not have enough contrast. More importantly, the red bar is hard to look at! An easy solution would be to darken the red, making it more of a brick red. Then change the text to white. The final result should look something like this:

Conclusion

Even without the contrast test it’s clear that the logo and descriptions on the bright red banner are hard to read. Most importantly, the visitor can hardly read the NAME of the company. The name of the company is arguably the most important element on a website. The logo especially, represents the company directly. A poorly designed company logo directly impacts the viewer’s opinion of that company. A website user doesn’t get to meet you directly. They meet you vicariously through the visual and textual elements on the website. The owner of the site doesn’t get a chance to explain to the visitor WHY the logo is hard to read. The visitor will simply think that company is unsuccessful or poorly organized.

Posted in Color Schemes

Milk, Coffee and Punitive Damages

According to the principles that were discussed on the article related to punitive damages, these damages will be granted if the defendant acted with malice, oppression or fraud. In all of these possibilities, the plaintiff will have had knowledge of the potential risks that the victim could suffer, and show a manifest disregard for the consumer’s safety.

A corporation, in order to be subjugated to such punishment, does not need to have its will looking after the harm. In addition to other factors, it is a legal entity, not an individual. But the organization’s policies are an element that could be considered by the court in order to award these kinds of damages.

Is it possible that management policies contribute to this kind of award?

Of course, management policies are one factor that has the ability to reveal any dangers to consumers, whether buyers are shopping at a store or as using the product according to its instructions and intended use.

One needs to remember that the key factor that can generate liability for a manufacturer, or, to be more precise, a retailer in this case, is the control that only the retailer has over the area where the services are rendered or over the characteristics of the product itself. The two cases that are discussed in this article serve as clear examples of liability mistakes based on management policy making.

The consequences of spilt milk on Kmart´s floor:

In the year 2001, the case Ortega v. Kmart was decided in favor of the plaintiff and against the company based on a major mistake on the store’s cleaning procedures. According to the court, the store owner is liable for any harm suffered by a consumer if the store owner fails to keep the perimeter of the store safe, even from the actions of a third party.

In the case in question, Kmart failed to generate a clear policy on checking the state of and cleaning the floors, leaving a milk spill on the floor for more than 30 minutes. This overlook exposed a customer to the risk of falling and injuring oneself, which unfortunately actually happened.

McDonald’s and punitive damages caused by a cup of coffee:

One of the most broadcasted cases of punitive damages, which brought mainstream attention to this issue, was known as the McDonald’s case. Stella Liebeck suffered third degree burns while she was trying to add sugar to her coffee at a McDonald´s drive through. The burns were the result of management’s bad judgment, which allowed the coffee to be sold to the public at a temperature of 190° F, between 30 and 50 degrees over the standard used by other coffee shops.

The store refused to pay a compensation to cover the victim’s medical expenses. The result was an award for punitive damages of $500,000 by the court since the company should have anticipated that the temperature of the coffee sold posed a risk to the public.

Posted in Legal

Ideal Commercial Coffeemaker Servers And Stands

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Most commercial coffeemaker servers and stands are compatible with various coffee shops and serving stations. For instance, some of the coffeemaker servers and stands will have more impressive features than others. Some are capable of serving more coffee than others. Depending on the number of servings you have in a day, it is recommended to select your coffeemaker server and stand in accordance with your intended coffee yield and customer traffic. However, the demand for coffee might vary daily, so you should produce an average yield to meet daily needs. This article provides some tips for choosing the most appropriate type of servers and stands.

For one, you should consider the amount of coffee that you produce daily, which is typically measured in gallons for businesses. Most servers can serve up to 1.5 gallons at a time, but this will vary from one coffeemaker server to another. Therefore, depending on your daily coffee yield, you have to choose the appropriate coffee server to meet your customer needs.

When purchasing the commercial coffeemaker itself, you have to consider the machine’s automation. For instance, you might choose between a pour over and an automatic coffeemaker. With a pour over coffee machine, will have to fill the brewer with water manually after the brewing cycle. By contrast, the automatic coffeemaker will refill water automatically due to its connection to a waterline.

Some of the coffeemaker servers require different electric power voltage, with most of them requiring at least a 120V outlet or a 240V outlet. Depending on the size of the server, the larger units will normally demand a 240V outlet. With this in mind, you can choose a server that meets your coffee yields. In addition, choosing a smaller server for a small business will conserve energy and reduce coffee beverage waste.

In addition, you can choose a server that is either portable or stationery. However, most commercial coffeemaker servers and stands are portable for added convenience. Therefore, this enhances your mobility around your café or restaurant, granting you freedom to serve coffee at numerous locations with ease.

As noted above, different stands can support various coffeemaker server sizes and weights. Be mindful to purchase a stand that can support the exact size and weight of your server. Often, it is advisable to purchase a coffeemaker server and a stand from the same producer. In this way, you ensure that the stand that can hold the size and weight of the server.

Coffeemaker servers and stands are designed to meet various demands for different needs. In addition to yield, the price of a commercial coffeemaker server and stand can also vary widely. Often, servers and stands are sold separately and have different prices. Therefore, depending on your budget, you should purchase servers and stands that meet your customer yield without overstretching your funds. Purchasing coffeemaker products that durable and high quality is an investment that ensures your coffee business will meet customer needs.

Coffeemakersetc.com carries a wide array of coffeemaker accessories. Enhance your business with servers and stands by clicking the blog header!

Posted in Coffee

The Newco CBD-3.0X Dual Commercial Barista Coffee Brewer

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When purchased via the right retailers, one can find high quality commercial coffeemakers at reasonable rates. In addition, depending on the type of machine you need, you are likely to find a brewer that is not only affordable, but also gives you the best brewing services. Depending on your expected yield, you need to purchase the best coffee brewer while remaining within your budget. This article explores some tips for purchasing a quality coffee machine.

For one, you need to set a reasonable and concrete budget before your coffeemaker purchase. For instance, some brewers are more expensive, while others are quite affordable. However, higher end coffee brewers typically boast advanced features. For instance, the Newco CBD-3.0X Dual Commercial Barista Coffee Brewer is relatively costly, but can brew up to three gallon coffee servers, which is an attractive feature.

In addition, this particular Newco coffee brewer has a combination of both a non-espresso drip brewer and an espresso coffee maker. Therefore, if your business demands multiple brews, this machine might be ideal for you and meet your needs. However, specific research might be required to locate and purchase this advanced coffee machine for a reasonable price.

Before making any coffeemaker purchase, ensure that you understand what features are automatic and what features require manual control. In fact, there are typically three types of automatic coffeemakers that include: partially automated, fully automated, and super automated. Each of these models will require you to press a button to start the brewing process, but some require barista attention during the entire brewing process while others allow your employees to tend to other needs and simply serve the espresso when the brewing is complete.

Perhaps the most important aspect you need to consider when buying a commercial coffeemaker is the final cup of coffee the machine produces. The Newco CBD-3.0X Dual Commercial Barista Coffee Brewer has specific features that ensure great tasting coffee each brew. Some coffee brewers are versatile, and the user can control the temperature and even choose from different coffee beverages. Hence, take your time when considering a commercial coffeemaker.

Furthermore, carefully research the kind of coffeemaker that would meet your coffee clientele and brew yield needs. Most coffee machines will have a number of consumer reviews, with some people expressing their satisfaction and others their disappointment with the brewer. Therefore, consider both opinions before making your purchase, and only buy commercial coffeemakers from reputable retailers.

Moreover, the Newco commercial barista coffee brewer is a high-quality machine that produces great tasting coffee each brew cycle. However, you have to purchase a coffee machine that meets your needs, is cost effective, and will produce your desired type of coffee beverage. However, you should not disregard research, consumer reviews, or even a great bargain on a coffee machine. Instead, you should use these tips to purchase the perfect coffee machine for your business.

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Posted in Commercial Coffee Brewer

The Convenience of Curtis Tea Brewers

Coffeemakersetc.com carries name-brand commercial coffee equipment, such as Curtis tea makers. Browse all the available options now by clicking the blog header!

Do you want to make your own tea and coffee? Do you want to have a small business like a café? If yes, you always need to have a reliable tea brewer to satisfy your customers. Without a quality tea brewer, it would be difficult to attract tea lovers to your establishment. There are numerous tea maker manufacturers competing on the market today. One such reliable company is Curtis. Curtis has a long history of producing high quality coffeemakers and tea brewers. Cutis provides innovative machines, and the company strives to produce up-to-date brewers to meet the needs of different companies. For example, Curtis is constantly updating its product line to mirror the latest technology. This article discusses the best Curtis commercial tea brewers.

Consider, for instance, the Curtis PTT3 model. As mentioned by many consumer reviews, this machine has a simple design. It does not have numerous, bold features, but the main advantage of this device is that it is reliable and durable. This tea brewer model has a 3-gallon capacity and it measures 29” tall, 9” wide, and 20.875” deep. Thus, the Curtis PTT3 model is a suitable machine for domestic or small-scale business uses. The tea brewer is durable because it is specifically designed to brew tea continuously, 24 hours a day. For 24/7 businesses like diners, airports, or hospitals, this is an ideal Curtis model.

Another quality Curtis tea making model is the TCTS model. This is a relatively larger device because it can store 3.5 gallons of tea and boasts dimensions of 34” times 10.125” times 20.75.” Compared with the Curtis PTT3 model, this model requires a higher electrical power support. It needs 1650W of electricity to power it for full functionality, which might result in a higher electricity cost for the company. Thus, businesses that want to purchase this product need to consider the long-term electricity cost. However, investing in one, high-capacity and quality tea brewer is actually more efficient than purchasing numerous, small models.

If you need to provide a continuous supply of tea for customers and you want to make the production process more efficient, you can choose the Curtis TCTS W/Narrow Servers Model. This model has a capacity of three gallons, but it has three tanks to allow separate dispensing of the tea. In other words, the brewer can make three cups of tea at the same time and support up to three customers simultaneously. In terms of efficiency, this machine reduces the hassle of waiting in line. For these reasons, this tea brewer receives mostly positive consumer reviews, in spite of the larger space requirement.

In conclusion, it might not be easy to choose between these different Curtis tea machines. Once you have identified your business’ unique needs, however, you can identify the right brewer easily. While commercial appliances might seem costly, most commercial coffee and tea brewers boast numerous features that can enhance your business and increase customer satisfaction.

Here at coffeemakersetc.com, we specialize in countless commercial beverage needs, such as coffee and tea brewers. Find the right equipment for your business by clicking the blog header!

Posted in Curtis

Buying Refurbished Commercial Coffeemakers

The professionals at coffeemakersetc.com offer refurbished commercial coffeemakers to meet numerous demands and budgets. Follow the blog header and learn more today!

Many people enjoy the aroma of hot coffee, but they may be unaware of the machines used in preparing the brew. Commercial coffeemakers are machines used in preparing coffee in high-traffic places. These include sporting arenas, busy offices, cafeterias, and hospitals.

There are many models of coffeemakers on the market today available from different manufacturers. Each coffee machine has different properties and capabilities. For instance, different commercial coffeemakers will brew different amounts of coffee within a given period. Some will be controlled manually, while others are automatic. Apart from having the ability to control flow rates automatically, some brewing machines will come with LCD displays and a construction that makes them easy to clean.

Buying a new machine may be expensive for some people. However, there are outlets offering refurbished commercial coffeemakers today. To attain the best machine that will meet your specific needs, you need to know the expected coffee demand. In fact, you do not have to own a business to purchase a commercial coffeemaker. Some people purchase these machines for personal, in-home use. Owning a commercial coffeemaker might be applicable if you hold large gatherings in your home often. You may also purchase this machine if you simply enjoy different, high-quality brews.

Things to consider when buying refurbished commercial coffeemakers

There are refurbished commercial coffeemakers available on the market today with the capability of brewing coffee and other drinks such as lattes, cappuccinos, and machinates. Such machines will come with a touch screen that allows a home user select the drink he or she wants. The majority of refurbished commercial coffeemakers will have automatic features such as frothing and grinding. This minimizes inevitable cleanup and spills. In most cases, these machines are found in college lounges and business rooms. However, as noted, they can also be purchased for use at home.

When purchasing refurbished commercial coffeemakers, it is important to know the amount of money you intend to spend on your machine. This is because different machines have varying prices. This may be determined by the features the machine has. The manufacturer may also determine the price of the machine. Some are expensive, especially those from manufacturers considered to make contemporary and prestigious machines. In fact, the majority of highly efficient machines are relatively expensive because they produce high quality coffee and other drinks. In addition, an automatic coffeemaker will cost more than a manual one.

However, automatic coffeemakers pay for themselves because the machine allows the user to produce high quality coffee with ease. However, a manual coffeemaker has advantages as well. For instance, it allows the user to control the strength and temperature of the brew. Nevertheless, the price of refurbished commercial coffeemakers is relatively low when compared to that of new ones. Some people opt to rent commercial coffeemakers when they host occasions that require large amounts of coffee. Such occasions include weddings, birthday parties, and office parties, among other large gatherings. Although renting these coffeemakers can offer both yield and beverage variety, it may be costly as well. This has made purchasing commercial coffeemakers for home use more popular.

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Posted in Commercial Coffee Brewer

Maintain Commercial Coffee Equipment with Cleaning Tablets

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Many people find cleaning coffeemaker accessories challenging. This is because continued use of a coffee brewing machine, coffee pot, thermos flask, and filters can lead to buildup of stubborn mineral stains on these accessories. Cleaning these stains can be very hard if you do not know the best methods to employ. However, with the use of cleaning tablets, cleaning commercial equipment can be easier.

Cleaning tablets have properties that allow them to eliminate buildup minerals and residue grounds from your coffee accessories. They are formulated to dissolve with ease, powerfully removing all stains from the accessories. To clean coffee pots, thermoses, filters and other accessories, just fill such items with water. Drop the cleaning tablets in them and leave the tablets overnight. You will be able to clean them the following morning easily with soap and water.

Using cleaning tablets on brewing machines

Some cleaning tablets come with instructions that one has to follow to clean coffeemaker accessories. For instance, some tablets are specific to only certain accessories. As such, it is important to follow manufacturer instructions on how to use these products. This will help you achieve the best results when you use cleaning tablets.

However, there are tablets that do not come equipped with specific instructions. For instance, some do not have guidelines that one can follow when cleaning a brewing machine. In that case, you can follow the machine cleaning information. Using cleaning tablets with a brewing machine requires you to follow the procedures that correspond to brewing using pre-ground coffee. First, allow the machine to go through a usual brewing cycle. Ensure that you repeat the cycle at least three times without adding more tablets. After this, remove the dispensing unit and use clean water to rinse it carefully and thoroughly. Before using your brewing machine to prepare coffee, make two cups by pressing the brewing button and using pre-ground coffee. Do not add any coffee. The two first cups of coffee should not be consumed.

However, this cleaning procedure may not apply to all machines and tablets without instructions. With such machines, you can clean them manually. Just put cleaning tablets in a cup and fill it with water. Remove the dispensing unit and clean filters. Use the prepared tablet solution in cleaning your machine’s dispensing channel. You can use a small brush or sponge to clean the accessories. Allow the solution about five minutes to take effect and repeat this process at least three times.

Make sure that you rinse your machine thoroughly using clean water before reinstalling the parts. You can also clean your drip tray using cleaning tablets by placing them inside the tray. Add hot water to at least 2/3 of the tray. Leave the forming solution for approximately 30 minutes. After this, rinse the tray thoroughly using clean water.

When used properly with adherence to instructions, cleaning tablets yield satisfying results for coffee accessories, without requiring much effort to clean them.

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Posted in Coffee Tips

Evaluating Different Coffee Filters

In addition to commercial brewers coffeemakersetc.com also offers numerous coffeemaker accessories. Follow the blog header to view numerous coffee machine add-ons!

Coffee filters are special coffee accessories made of paper, cloth, or gold used in brewing coffee. Some filters can be used more than once, although these are expensive. Basically, these filters are designed for holding coffee grounds as hot water is poured over them. This yields a coffee brew in the coffee pot once filtering is complete. Coffee filters are available in a wide range of varieties.

The most commonly used filters are paper filters. This is perhaps due to their availability. They are easily found in stores and their cost is relatively low. Paper filters are not only affordable, but they are also effective. They are used in brewing both course and fine coffee grinds. They are also disposable after use. Thus, these filters are thrown away after use instead of being cleaned. One disadvantage of paper filters is that they might add a cardboard-like or papery taste to the coffee.

Nevertheless, many users believe that these filters absorb excess natural oils. This reduces the strength and richness of coffee. Some people also do not like using this filter because of the chlorine used in their processing, which might not be good for one’s health.

By contrast, some users prefer cloth coffee filters. Cloth coffee filters are made of unbleached and natural cotton, muslin, or hemp. They last for about three to six months when taken care of properly. Cloth filters allow natural oils to seep through them. This gives the final coffee brew a richer and stronger flavor. One disadvantage of cloth coffee filters is that its pores are larger than the pores of a paper filter. This means that some coffee grounds will slip through during the brewing process into the pot. Another disadvantage of cloth filters is that coffee grounds may stick to them. This makes cleaning of cloth filters difficult.

Finally, there are gold coffee filters available. Such filters are becoming increasingly more popular. These gold filters are made of pure, 23-karat gold. For this reason, gold coffee filters are relatively expensive. By contrast, some filters are simply plated with gold. These are less expensive since they are made of steel that has gold plating. Gold plated and gold filters may last for several years when taken care of well. Another advantage of these filters is that no chemical reaction can take place between hot water and gold. This implies that the final brew will not have a metallic flavor.

Users of gold filters say that the filters do not eliminate the natural oils of coffee. This leads to a richer and more intense coffee flavor. Cleaning these filters is also easy because you just dump grinds and rinse the filter under running water. Their main disadvantage is that they are costly. The high cost is partly due to the fact that they can last for many years.

Deciding on a coffee filter type is important for any commercial establishment. However, this choice will depend on a number of factors that may include the money one has, personal taste, and preference.

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Posted in Coffee

What is an Airport Coffee Brewer?

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An airport brewer refers to a two-component system used in brewing coffee. The first component is the coffee brewer that, in most cases, utilizes the drip percolation technique to extract the coffee from the coffee grounds. The second component is the airport. The airport is placed at the base of the coffee brewer when brewing coffee and is then removed when serving.

Percolation refers to the passing of a solvent through a permeable medium with the aim of extracting soluble compounds in the medium. In the context of coffee brewing, the solvent is hot water while the permeable medium is the coffee grounds. The soluble compounds refer to the chemicals in coffee that give it its flavor, aroma, color, and stimulating effects.

In order to produce the hot water, the brewer must be connected to a water supply. The quality of the water does affect the quality of coffee being produced. This means if the water supply in an area is hard, the water line to the brewer must be fitted with an odor and taste filter. The odor and taste filter is made of activated charcoal that filters out calcium salts that cause water hardness. A sediment filter is also necessary, regardless of whether the water is hard or soft. This filter will prevent any particulate matter present in the water from passing to the brewer.

To heat the water, the brewer is fitted with a water heater. The heaters are designed to be compatible with the 240 volts mains supply. The rating on the heater ranges from 1600 to 3500 watts. The rating will depend of the capacity of the brewer. The brewer is also fitted with a thermostat that helps to regulate the temperature of the water.

A microprocessor circuit installed in the brewer controls both the thermostat and heater. The user inputs the desired temperature and brewing duration via an easy to use control panel. Instructions of how to operate the brewer are provided in a user manual at the point of sale.

The airport is simply a container that holds the coffee. It might also hold the filter containing the coffee grounds, depending on the maker of the airport brewer. This container can be made of glass with an external stainless steel covering. It can also be made completely of glass with a plastic handle.

Grindmaster lever-action pump airports have a capacity of up to 2.5 liters. The lever action pump eliminates the need to flip the port in order to get to coffee at the bottom. It has an insulated glass liner with an attractive stainless steel finish.

The airports are fitted with a brew through a stem with a lever that allows fast dispensing of the coffee. The airport can be used with most commercial airport coffee brewers. The airports are designed to keep coffee hot and fresh with minimal loss in flavor. They are mounted on a 360-degree swivel base that reduces the loss of heat from the bottom through conduction.

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Posted in Coffee Machine

Examining Fetco High Volume Coffee Machines

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When your business needs a self-service coffee brewer and dispenser system that can provide continuous service, then a Fetco coffee machine is a good option. The easy to use coffee systems are designed for a wide range of applications. Fetco makes small systems for diners and coffee shops and systems able to serve numerous people at an event. The thermal dispensers are built with technology that allows for optimum service.

Fetco coffee brewing systems such as the CBS-71 and CBS-72 utilize brewing stations that are modular in shape and are portable. This ensures easy refilling of fresh ground coffee. The coffee brewers can be used with a large number of portable and mobile dispensers such as the LBD-6C, LBD-18, and LBD-24. One can also configure a system to meet the needs of the setup location. For instance, one brewer can be configured to support up to two holding tanks and an infinite number of thermal dispensers.

The coffee brewers utilize an automatic drip percolation technique that is designed to ensure maximum flavor in the coffee being served. Percolation is a technique that involves the passing of a solvent through a permeable medium with the goal of extracting soluble constituents.

In coffee brewing, the solvent is hot water and the permeable medium is the coffee grounds. The soluble constituents are the chemicals in the coffee grounds that give the coffee its aroma, flavor, color, and its stimulating effects. The drip brewing system is designed to ensure over-extraction does not occur, which guarantees the same quality of coffee in every cup.

The Fetco LBD-24 coffee dispenser has a capacity of 24 gallons. It is specifically designed for use with the CBS -71 and CBS-72 coffee brewers. It is made from high quality stainless steel that guarantees a long lifespan. In addition, the stainless steel design is also easy to clean. The seamless full drainer liners used in the construction of the dispenser ensures there is no beverage wastage. The liners also ensure that there are no hard to reach areas while cleaning the beverage holder.

The dispenser is sold on wheels, which makes it easy to move from a brewing point to a self-service location. The 320-pound weight of the dispenser is equally distributed on its four wheels, providing ample stability while moving. The silent, easy rolling casters enhance mobility, while the press to park brakes prevent unnecessary movement after parking.

The Fetco LBD-24 is fitted with a comfortable push handle that is ideally placed on the dispenser. This allows minimal force required while moving the dispenser. It has full access lids with positive lock slides and quick turn handles. This allows for correct placement of the lid after cleaning, preventing the entry of contaminants such as dust. The Fetco LBD-24 can be fitted with either a 5kW or a 10kW heater. The ratings of the heaters are 36Amps and 72Amps at 240 volts. This heater in the coffee machine maintains a constant and ideal temperature during the entire period the dispenser is in use.

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Posted in Fetco

Renting Commercial Coffeemakers for In-home Use

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For many coffee aficionados, having restaurant-quality coffee at home is simply unrealistic. For one, commercial coffeemakers are relatively expensive; some machines cost approximately $5,000 or more. Aside from cost, some commercial coffee brewers are also large and require substantial counter space. Maintaining a commercial coffee machine requires time and effort, and most models require professional barista training for proper use. In addition, a commercial coffeemaker might require costly repairs after extensive use. Despite this, some coffee lovers purchase commercial coffeemakers for in-home use.

However, most people enjoy café style coffee but cannot afford a commercial machine. Instead, one can opt to rent commercial coffeemakers for in-home use, especially for large parties, wedding receptions, around the holidays, or for hosting large events. To start the rental process, one can assess different commercial coffeemaker rental companies online, reading consumer reviews and comparing rental costs. Before renting any coffee machine, one should assess the expected yield. For instance, a more intimate gathering will require less coffee than a large wedding reception.

Leasing or renting a commercial coffee brewer has numerous advantages. For one, it is a cost-effective alternative to purchasing a commercial coffeemaker, and allows one to instantly attain the desired machine. In fact, even some businesses choose to rent or lease commercial equipment rather than purchase it. Through leasing, a company can better regulate cash flow because the company will pay a predictable monthly installment rather than providing a single lump sum. Leasing has other business advantages as well. For instance, the company avoids tying up lines of credit. Additionally, by renting a commercial coffeemaker, the business might use the money needed to buy the machine in different company ventures.

Likewise, renting has similar advantages for home users, such as cost effectiveness. Most commercial coffeemaker rental companies assist in-home renters to ensure that the person receives the appropriate coffeemaker to meet one’s needs. In addition, some companies provide individuals with the option to eventually purchase the commercial coffeemaker, especially when one opts to rent the machine for longer durations, like 12 months. After one has chosen the most appropriate coffee machine, the rental company usually arranges shipping and machine installation, if required. Some rental companies also provide commercial coffeemaker training and maintenance when needed.

Typically, commercial coffeemaker rentals require contracts. As noted above, one might have the option to purchase the commercial coffeemaker at the end of the contract. Other rental companies allow an individual to upgrade to a newer commercial coffeemaker model. In addition, one might also opt to continue the contract. With this option, the rental company reduces the monthly rental rate. Most commonly, however, individuals who have rented the commercial coffee brewer for a special occasion, like a wedding reception, simply return the coffee machine to the rental company.

Most commercial rental companies have enticing offers for prospective clients. However, renters should be away that typically, the coffee machine must be rented for a minimum time period, usually one month for businesses and one day for exhibitions. Regardless, renting a commercial coffeemaker is more advantageous for the home user than buying a coffee machine.

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Posted in Home Coffee Maker

The Importance of Commercial Coffeemakers for Restaurant Owners

For restaurants, commercial coffeemakers are a must-have asset. Click the blog header to purchase your machine today right here at coffeemakersetc.com!

As an owner of multiple restaurants, I understand the importance of commercial coffeemakers. For one, a single, high-quality commercial coffeemaker actually saves more energy than multiple, in-home coffeemaker models. Other businesspeople would agree that cutting costs and going green is a top priority for restaurants. Many reputable commercial coffeemaker brands, like Bunn, Fetco, and Curtis, produce coffee brewers that have energy-saving features. For instance, some commercial coffeemakers enter an idle state when not in use. Other coffee brewers automatically power down completely or shut off their high-energy features.

I own multiple restaurant establishments, and, in each one, I have a different commercial coffee brewer to meet the restaurant’s distinct needs. For example, in my small café, I have a Bunn single serve coffee machine. The Bunn single server allows the barista to brew a single cup of unique and personalized coffee for each customer. Because the café is relatively small, this machine is perfect for my clientele. The coffee machine brews over five gallons of coffee in an hour, making it efficient and fast acting. To ensure that I conserve energy and meet the expected client traffic, the Bunn single serve coffeemaker boasts three different batch settings, ranging from 0.5 to 1.5 gallons. In this way, I neither waste coffee nor produce too little of the beverage. Regardless of the batch size, however, the coffee brewer has an adjustable bypass, which ensures perfectly brewed coffee each time.

For my intimate restaurant, I use a medium-sized Fetco coffee brewer. My Fetco CBS-52H-15 Coffee Brewer boasts twin 1.5-gallon coffeemakers. Brewing directly into the Luxus coffee dispensers, this machine has a patented “gravity dispense tube” that enables consistent water volume each brew. The dual brew basket is incorporated into the machine’s start switch, making it convenient and safe. The Fetco CBS-52H-15 Coffee Brewer is made of stainless steel, which is not only easy to clean, but matches my existing kitchen appliances as well. To personalize the coffee machine, though, I chose the handle colors, which come in black, red, green, or orange. Again, to reduce waste, the coffee brewer can brew half batches on slower days. Finally, the Fetco CBS-52H-15 Coffee Brewer is versatile and can even make iced tea.

Finally, I own a large, buffet-style restaurant. To meet the needs of this high-traffic establishment, I require a coffeemaker that can run near constantly. I opted for a self-service machine, which allows patrons to choose their desired coffee beverage and customize it to their liking. I invested in the Concordia Xpress 6 Beverage System, which does not require a barista. Instead, the machine offers a full coffee beverage menu in a compact design. Customers can choose from over 150 different beverage combinations, including lattes, cappuccinos, chai lattes, hot chocolate, iced drinks, traditional coffee, and mochas. This machine houses all necessary coffee making ingredients, such as fresh milk, coffee beans, and coffee syrups. My favorite feature of the Concordia Xpress 6 Beverage System is its simple design and use. For instance, customers only need to review the menu, select their desired drink, and press a button. Then, the coffeemaker automatically brews the selection.

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Posted in Coffee Makers